Tarumon on 10 February 2013
Continue to support Playstation brand. Sony already has gaming in its own business segment after the reorg. If PS4 is a smashing hit, great, if not, I could see it been spun off. The hardware subsidy model is a tough business model unless you are swimming in cash like MSFT or can find 3rd party subsidies via the cell phne model. Paying your customers so one day you might make some money back is not a good long term plan. Just look at what PS3 did to eat up all previous Gaming profits.
Playstation is too valuable a brand to go extinct, if Sony doesnt have resources to back it up with its own balance sheet, they can always raise money for it on its own.
