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Horrorfest said:

Notice how Warhawk and MAG are online only? It's what Starhawk should have been. The campaign is what killed it. If the campaign were say any good at all (there is no denying it sucks) then it would have a much better chance. The casual fans don't matter for Twisted Metal it's about the hardcore TM fans and all of them are well aware past games had a dozen or so characters. It was a huge step down. Easilly the games biggest problem.

 

If the Twisted Metal hardcore fans were all it was supposed to appeal to, then how much were you expecting it to sell?  The last TM game sold 750k, this one sold 600k, will probably finish around 650k lifetime.  A drop, certainly, but the fanbase for this series just has never been that big.  There are many reasons why it did poorly, but "lack of characters" is a negligable to insignificant one that I'm afraid we're just going to have to disagree on.

The point about MAG & Warhawk was that if people were willing to pay $60 for a multi-player only game, there is no reason they'd be averse to paying the same for a multi-player game with a single-player tutorial.  Because that's pretty much what the single-player was.  I don't think it was bad, but it was there for a specific purpose - to get you used to the build & battle system for when you got dropped into the multi-player, which it did the job for.  Again, I think if you watch reviews, that's pretty much what comes across - IGN recommend the game for the multi-player and say that the single-player is just a tutorial.  Which is where marketing comes in.  There was none.

I see the point you're trying to make, but I think we're just going to have to agree to disagree.  Many factors played into Twisted Metal's demise, but a complete and utter failure to market Starhawk is absolutely the single biggest reason it failed, in my opinion.