| riderz13371 said: FOR THE LOVE OF GOD JUST GIVE IT A 50$ PRICE CUT AND REDUCE THE PRICE OF MEMORY CARDS. Get a fucking grip Sony. |
Honestly, it's a question of if they CAN lower the price or if they feel it necessary...
The whole schtick about Sony not making any money or losing money per Vita sold was put to rest a while ago, but I don't think Sony can really afford that sort of a hit into their bottom line. The article says that Sony is just going to throw more software at it. That's fine and good, but they seem like they're in a bit of a bad position, because even if they DO lower the price, that makes it so each Vita gives them less money (especially in bundles, because the company who has a game in the bundle needs to be compensated). Reduction of memory card kind of does something similar, because I imagine they make a lot off each card.
This is probably why they're trying to just throw even more software at it right now. They're hoping that something will go nuts and really start making the Vitas fly off the shelves without cutting into their profit margin per unit.
