Vinniegambini on 07 February 2013
| Tarumon said: Sony presents financials on a consolidated basis, meaning it shows revenue and expenses for companies as if they owned 100% , then pull out the net effect of the portions it doesn't really own. Sony the consoidated presentation was profitable, but Sony the actual company lost 10.8 billion Yen during the 3rd quarter. Hence the outlook for the year in its entirety remained the same, despite Yen depreciation. The increase in sales for Sony came not from having actually sold more of something, but from how they incorporated Sony Mobile's sales differently this year. Whereas last year, Sony Mobile was accounted under Equity Method (pro rata share of sales reported), this year Sony is showing the whole piece. Hence the statement: "On a pro forma basis, had Sony Mobile been fully consolidated in the same quarter of the previous fiscal year, consolidated sales would have remained essentially flat." Sony's financial conditions in fact went downhill in this all important Holiday quarter. More Debt, Less Equity as a result of the net loss. |
It's really bad. Read their report more thoroughly, shares should tank tomorrow. One would of thought that with the yen currently in their favor they would have posted positive results on par to Nintendo or at least higher. I'm simply at a loss of words. Q3 was a net loss of 124 million. They will only post a profit for year-end because of them selling assets, how does that help their money losing strategy?
