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Soleron said:

LittleBigPlanet has not taken off sufficiently to be a company mascot, especially when people that don't play it will object to it.

I think you just want everyone to have LBP in their face so it sells more. User generated content will never be mainstream, the market has already decided.

.... I don't understand how people are getting so lost in this. Is it that complex of an idea?
Sackboy is not a character. He is a whiteboard. He is a Mii. Obviously Miis are popular, and in the same way, sack can be too.

And again, you're not forced to use it.
This isn't about UGC.

Again, think of it as something more similar to street pass.
You get rewarded for advertising to yourself. That's the whole concept of streetpass. You get a little gift for exposing yourself to the nintendo universe. It's pretty simple.