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VGKing on 05 February 2013
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irstupid said:
sales2099 said:
"Sony refused to comment about why it decided to make a change in marketing its PlayStation products at this time"

I think we all know the answer to this statement.

But good that Sony are finally getting serious about this.


The marketing company is not to blame for lack of advertising.

Sony should be telling them which games to advertise and giving them "x" amount of dollars to do so.  If Sony doesn't tell them to advertise a game or give them petty change, the fault is on Sony.  

Microsoft spent how much on Halo advertising.  Disney spent how much on John Carter, ect.  What did sony spend on some game you think didn't get any adverts?  Sony is the financial backing.  No advertising company can produce anything without money from the company paying them to do it, or telling them "WHAT" they want advertised.

It's about more than money. You can throw as much money at these ads as you want, if you they suck, they suck.
They need creative people making good/cool/funny ads. 

All that is needed is a good writer to write a good script for a 30-second ad. You don't need high-end CGI or Usher in your ads for them to be good and/or make an impact.