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Salnax said:
Easier world-building, inherent intimacy, lot's of space to work with, and an audience of millions aren't enough?

It is not easier building a world electronically than it is doing it in a book, or with pen and paper RPG system.  There is more power, and greater capability to make something that can be more engaging, but it isn't easier.  Also, there is a theoretical audience of millions with electronic format, but the audience is smaller than with either books or movie or TV.  The thing about other mediums than electronic/videogames is they market is bigger, and it is also easier, to produce something else than a game.  If you talk world building/sandbox, look into what it costs to get an MMO or sandbox game, and you see that it just is not the same.