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Veknoid_Outcast said:

But the reader of a book cannot rearrange the words on a page.

The moviegoer cannot choose in which order to view to film reels.

Of course the audience is part of the artistic process. What would art be if not for the audience? But the audience in more traditional art forms is passive. In video games, the audience is active, constantly manipulating the art. It's part of what makes video games great, but it's also what keeps many artists away.

That depends on the game. You can't rearrange the words or the order in a final fantasy game. All you have control over is speed of delivery. But you have that with books too. It's only a few genres where you can actually manipulate the art, most games are very lineair in their narrative. Even the walking dead is mostly illusion of manipulation. It does get the player more involved with the characters then playing passive witness.

It is a big step for writers, that are used to have complete control, to let the player fill in details for themselves. Sure that make keep many current artists away, but we'll get more and more writers that grew up with this new medium of story telling.
I feel like we're still in the infancy of video game story telling. It didn't take movies long to get good, yet they had the benefit of thousands of years of plays. Interactive story telling didn't really start until the mid 70's with Tale-Spin, Advent(ure) and table top Dungeons and dragons.

Anyway I can see what you mean why artists who grew up with books and movies want to stay away from video games. It requires a whole different approach to story delivery and currently the pay off is far less for the writer opposed to writing a book or movie.