naznatips on 14 February 2008
Not to mention, as I explained on the last page, the total revenue a developer makes on a game sold in a store is less than half the revenue that developer makes selling the same game for the same price on Steam. Steam and other digital distribution services eliminate the store markup, and leave the developers with nothing but the publishing fees to pay. In a store, a developer gets about 30% of the game's retail price. On Steam, a developer gets about 70% of the game's retail price.
