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They weren't joking at all. They want homogenious developent environvents for everyone courtesy of themeselves.

 

Also, they were taking bullshit about GOW production costs, seen as they had:

 

unlimited resource access and help from Microsoft

100% free engine and code development courtesy of their internal Unreal 3 development department.

3 years in which to develop the game

unlimited and free manufacturing, sales and marketing from their grovelling publisher (Microsoft)