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Veknoid_Outcast said:
Well, the easy answer is they wouldn't.

I love video games, and love some of the touching stories they tell. But video games are lacking a very important thing that books, television, movies, and other artistic media have: the oneness of the storyteller.

In a movie or book or TV show, the creator displays his creative vision to his audience. The audience members receive the vision and can interpret it in any way they choose, but they cannot involve themselves in the storytelling process. In video games, however, the audience is part of the process. So the artistic vision of the storyteller in video games is modified by the player, by the simple act of interacting with it.

Simply put, video games are interactive art. And that's why top storytellers might pass up video games in favor of other media that allow them to tell their stories.

The audience is part of the process is any form.
In books you imagine your own world and what the characters look like. The writer has to take this into account and uses the characters thoughts to establish their motives and how they perceive the world.
In movies you develop your own ideas about the characters. The actions and conversations between characters are more important in movies to establish their motives.
Video games offer a lot more ways to tell a story. The biggest problem with video games atm is that there are multiple writers collaborating on a general theme. There is indeed no oneness of the storyteller in that sense. Plus the story writer is usually not seen as the most important part, it's often just a vehicle to tie the set pieces together. That's a much bigger reason why top storytellers want to stay clear from video games.