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Here's the thing, not 1 region is locked down to Xbox, Playstation or Nintendo. Sure, each brand would have an advantage going into the next-gen due to higher brand recognition in their respective regions, it is a far cry from being "locked-down". Even the PS2 which was the most dominant console in history didn't have any region on lock-down. The Xbox was able to sell about 20million in America as a new entry into the console wars. If a NEW console can do that, then an already established brand can EASILY gain back some lost ground going into a new generation. Everyone gets lucky once in a while.(Example: Nintendo Wii)