For both PS4/Xbox720:
1-A cheaper system whit small grafx diferences (worse or better) than competitor and whit a good amount of multiplatform games (not necesary a lot of excluisve titles).
2-Arrogancy is useless against real facts.
3-Don't waste time and money if your exclusive games are selling worse than third party games (instead) try to sell useless and expensive harware accesories promising and awesome (but really a quick-out of date) gaming experience.
4-If the hardware is x86/x64 pc compatible you should consider change name product next gen as (PCStation5 and/or PCbox1440). This is really needed to do not confusing people if in Ps4 and Xbox720 is relative easy by users install an x86/x64 Operating System.
5-If from 1-4 points are accomplished you don't need make it easy developing for your system, in that case let others do it and you don't need payd them.
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