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VGKing said:
Have a universal system for locking out content for second-hand games. If you want to unlock lets say, the online portion of Battlefield 4 then just do quick $10 "microtransaction".

Make it easy and not as annoying as an online pass.

I agree with this. In the long run this $10 microtransaction will make you more money then selling a new copy for discount $20 price.