Cloud gaming companies need to start making friends with ISPs globally if its ever going to take off. It's a rarity that you'll see the perfect, necessary combination of super fast speeds and no fair use policies. I have a 100mb/s fibre optic connection, which is far above the required speed, but if I suddenly start streaming hundreds of MBs of data on a consistent basis, that speed will be throttled for an extended period of time.
With low speeds still a problem for a huge chunk of the world, and fair use policies throttling many of those who are lucky enough not to have the slow speed issue, you see the reason early attempts like OnLive were a complete disaster.

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