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Parokki said:
Developers/publishers will know how much their games are selling. We'll only know if they let us know. =P

Oh, oops, you're right. The sales data of steamworks is for the publishers. Only they get it.

Well, in general a game needs to sell much less on Steam to make a profit than in a store anyway. Basically steam cuts out the retailer, and all that's left are the standard publishing fees, but the game is sold for the same price. So, say a developer who sells a copy of their game in a store gets 30% of the sale price after publishing fees and store markups. If that same game is sold on Steam, the developer just pays the publishing, so their profit per game sold more than doubles to something closer to 70% of the sale price.