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Toshiba was invited into the Blu-Ray camp in a bid to end the format war early. Microsoft has always advertised they are providing consumers a choice (ahem....) between a Blu-Ray drive or HD DVD drive for the 360 (at least when consumers have made a clear choice, which is crystal clear now, actually it has been clear for a while considering a 99% Blu-Ray movie sale market share in Japan last year).

Microsoft can adopt Blu-Ray technology like any other company (same terms).



Naughty Dog: "At Naughty Dog, we're pretty sure we should be able to see leaps between games on the PS3 that are even bigger than they were on the PS2."

PS3 vs 360 sales