| UnitSmiley said: "Victory will go not to those who make the most noise, but those who make the most impact," Wow. I'm surprised to hear that coming from a Microsoft employee. Considering most of Microsofts success has been due to hardcore advertising and giving the 360 more perceived value by getting people to believe it's the "cool" console. |
Don't blame MS for something you wish Sony would do. It makes you look stupid.
As I said, the marketing budget for Sony is 3 times the marketing budget of MS.
And when it comes to gaming, it is no different, but people refuse to accept this.
For example:
SCE is one of the VERY few mainsponsors of the UEFA Champions League and pays about 60 Million USD for it. Per season and they have been doing this since 1997. So 16 years, you do the maths. And that is just for one sponsorship. TV ads etc are not even included. Sponsoring in continental Europe is basically not existant for the Xbox 360, while Sony spends way more money on it.
There are crazy numbers when it comes to MS marketing Kinect or something new. Those numbers were proven wrong though as soon as the financial reports released. Too bad most of the gaming audience already had their opinion and did not accept facts. When everybody said Windows Phone 7 and Kinect would both get a 500 million marketing campaign, MS reported 1.9 billion USD marketing budget for the whole company. And 350 or something for EDD (All products combined, so WP7, Kinect, Xbox, Xbox Live etc). That means Xbox & Kinect got a 200 million marketing budget for that year and that was the peak year.
The year the Vita launched, Sony spent 60 million for the UEFA CL, and 50 Million for the Vita launch, just for the US. 100 million globally just for the Vita seems like an educated guess. So 160 million already spent, without one single PS3 ad... So yeah, SCE marketing efforts surpass the marketing of MS for the EDD.
I think MS uses their marketing-budget way more effective than Sony does.
Imagine not having GamePass on your console...
