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foxtail on 01 February 2013
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Bail said:
DirtyP2002 said:
hunter_alien said:
This comes from the same company that bought itself into the industry from scratch, and spends by far the most on advertising?


Sony's marketing budget is about 3 times the one of Microsoft.


Well, maybe because Sony adverts phones, computers, TVs, playstation consoles (2-3 at the same time), cameras, camcorders, movies, bluray players...

As a whole, Sony's marketing budget may be bigger than MS's,  but what are the marketing budgets of SCE and X360's from MS EED ?

You're right, if we're just talking about game divisions it's probably a different story.  I doubt that the 3 times number would still stand but I could be proven wrong. 

"Sony is pulling out all the stops with tonight’s launch of the PlayStation Vita handheld gaming device.  Guy Longworth, senior vice president of marketing and PSN at Sony’s U.S. game division, said in an interview that the $50 million U.S. advertising spend will be the biggest the game division has ever spent on the launch of a product in history." - source

"Peter Dille, SCEA's senior VP of marketing, doesn't think that Sony will ever match the deep pockets of Microsoft's marketing department. Speaking specifically about Move versus Kinect, Dille simply said "I don't think we'll ever outspend Microsoft," although whether he means that it can't outspend its rival, or has simply chosen not to, isn't clear." - source