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irstupid said:
Not sure how much the spot costs for the "online stream" but not sure if worth it.

It probably costs more than normal tv time (non superbowl commercials) and there are only 2.1 million viewers.

That's not very much. Dont' most tv shows primetime during a normal everyday week have like 10 million viewers?

It's bound to be more than 2.1 million this year. Streaming has come a long way since then. Also this time it will be available for tablets as well.