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Announcing prior to E3 actually makes me assume Sony views PS4 as a weaker system (hype-wise not power-wise) than what MS has. So to avoid getting overshadowed (remember Move Vs Kinect?) they'll announce early and have a whole couple months of hype before MS steals the show.

As for WiiU - well, at least it has Vita to keep it company at the bottom of the sales charts.