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Just because CoD is selling such and such amount, does not mean Sony should be shooting for that or thinking they are "doing something wrong" if their games don't hit that mark. CoD caught lightning in a bottle this gen and none of the games it competes against can come close to matching it. You even say yourself it outsells Halo on Xbox. Shouldn't Sony first focus on maybe trying to match Halo in quality and sales before worrying about a franchise that is even further out of their reach than Halo?

It's like Nintendo games on a Nintendo console. Should a 3rd party company see the numbers for Mario Kart or Galaxy or NSMBWii and think hey you know what, they did it so clearly we need to hit that or we're doing something wrong. Nah.