| Gamerace said: Apple is still the big player, but clearly momentum is on Samsung and Android's side. I haven't and don't expect to see anything from Apple since Jobs left that'll reverse this trend. Stall it (Ipad Mini) yes, but reverse it, no. |
I'm not so convinced. Android's seeming dominance in US smartphone sales didn't stop Apple from taking a 63% share of Verizon's smartphones this past quarter. That's the carrier that poured hundreds of millions of marketing dollars into its own Droid brand.
Android as a platform is characterized by low margins and low stickiness, while iOS displays high margins and high stickiness. That puts Apple in a good postion to make a play for marketshare whenever it thinks it's advantageous to do so. The iPad Mini is a step in that direction, but it doesn't pay to rush when supplies of current products are already constrained and your platform is already the primary target for value-adding third parties.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
