There's a lot of reasons why people are chronically overweight. Oversimplying, while they'd love to be in great shape the percieved pain of getting there is greater than the percieved value. The comfort that food provides over-rides the percieved comfort (or rather percieved dis-comfort) of remaining thin. My wife has a book out on this topic.
For example, if they have been heavy their entire life, their very sense of self it tied to that. IE: 'The Fat Albert syndrome' they are a jolly fat guy, everyone knows and loves them as the jolly fat guy and if they are not the jolly fat guy then who the f--- are they? Becoming fit subconsciously threatens their very sense of self, so while they often diet and try to lose weight, they consistantly, subconsciously self-sabatoge to not threaten the comfort of the status quo. This is just one of the mental traps people can become stuck in, completely unaware.
To a large degree this question can be turned around and I can ask you - I'm self-made millionaire. I enjoy doing what it takes to be successful. Why wouldn't anyone just do what it takes? Why do you remain struggling from paycheck to paycheck. The answer: You want to be rich, and try but you just don't see how it's going to happen. And although you're bought 101 get-quick-rich-schemes you're still broke. Same deal.
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