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Given Apple's closed ecosystem, this was inevitable. It's all about them staving off the competition and keeping as much marketshare as possible, not trying to "win" this thing (even though they're handily winning in the profit department, which is what really matters to a company).

Which is why I thought they should have released an iPad Mini at $299 or less almost a year before they did so. Grabbing that price point and size early would have added at least a year to their market dominance.

Either way, diversity is good for consumers.




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