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BlueFalcon said:
Captain_Tom said:

Has anyone noticed that this isn't any stronger than it should be?

^ You can see that the current leader is 33-44% stronger than the previous one.  It is currently 60-65% the strength of a 690.  Another 30% increase just makes sense.  This isn't special, it should just be called a GTX 780.

I think the problem is we are still stuck on 28nm node and GTX680 was already pushing 180-190W power consumption at load. Without going back to GTX480 power consumption levels of 270W, I think 85% of the performance of the 690 is actually a very good increase on the same node. My problem is the price. GTX580 was $499 but since at least June 2012 something like a Gigabyte Windforce 1Ghz HD7970/HIS dual-fan could be purchased for $380 on Newegg. With overclocking those cards can hit 1180mhz. At those speeds an HD7970 OC is nearly 50% faster than a GTX580 at 1080P and 59% faster at 1600P (http://www.techpowerup.com/reviews/HIS/HD_7970_X_Turbo/28.html).

Let's assume for a second that the Titan can even come close to 50-59% faster than HD7970GE once the Titan is overclocked -- well NV wants to ask $899 for that, but we just paid $380 for a similar increase from HD7970 OC over 580! And I also fear they'll lock voltage control like they did with GTX600 series. People complained when HD7970 on launch drivers was just 20% faster for only $100 more than the 580. NV wants to raise the price of a single flagship GPU from $499-649 to $899. They are out of their minds! 

Maybe Jen-Hsung Huang has been spending too much time with Tim Cook, thinking that it's 'normal' that faster technology should cost more every generation, not less.  (http://www.techspot.com/news/51457-apple-adds-128gb-option-to-current-ipad-lineup-updated.html)

Perhaps NV is adopting the Apple's early adopter price premium approach. 

Soleron said:

It's incredible that five years after a $90 HD4850 we're only just now seeing equivalent value.

 

The low-end desktop dGPU market is basically dead. I've dodged GPU upgrade costs for 3 generations in a row due to AMD's bitcoin mining but as soon as that ends (which is inevitable), I'll have to face paying $500-800 for these new NV/AMD flagship GPUs. My 7970s have accumulated $670 so far, which should make the upgrade to 8970s cheap. Once luck runs out, it's going to be a sticker shock for sure. With awesome price/performance of HD4000-6000 series behind us, the era of $499-649 flagship GPUs seems to be back in full force (or well NV thinks we should happily accept $899 in this global economy. I guess I missed the memo where PC enthusiasts got 6-figure job offers in droves in Silicon Valley :)


I don't think the 7970 was overpriced when you look at how overpriced the 580 was.   Also you do realize it will be a repeat of what the 4870 did to the 260/280 right?  The "Titan" will come out and 2 weeks later the 8970 will launch and offer close to or equal performance for $300 less.  LOL what a joke.