Superbowl ad for new console?

[umegames]

dsgrue3 said:

DanneSandin said:
Man, doesn't superbowl ads cost a fuck ton of money???

Yeah, it's like half a million dollars for a 30 second advertisement. To MS, that isn't much though.

Terrible idea. 

It's really not a terrible idea to spend half a million or even a million dollars in exchange for showing your new product on literally the most watched moment in the world, including football fans, sports fan, people who just like to be at parties (superbowl party), even people who seriouslly just watch it FOR the commercials. Last year, 111.3 MILLION vieweres....not even 50 million people watch E3.