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Chark said:
I think Microsoft might. If that countdown to E3 they have is their full unveiling than they could create a whole hype countdown marketing campaign starting with some advanced graphical footage of maybe a shooter launch game with a narration of a battle speech talking about what's upcoming for the soldiers. Then a suspenseful cut to a graphic "What's coming N3XT?" Slowly separate the N3XT into "N 3X T" then have the screen flash a few times with "N 3Xbox T" then blank screen, then the countdown, then a website underneath. Finish with the Microsoft logo.


Someon knows a little bit about advertising ;P