Get Early Access to “Gears of War: Judgment” OverRun Mode Through GameStop Pre-Order

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ps3-sales! said:
There is literally no hype for this at all. Kinda sad actually, considering Gears games are historically front-heavy sellers. I wonder what's wrong with the marketing?

Same question has been asked over and ove again on the Gears Of War forums, but they never get an answer from Epic.