joeorc said:
BUT EVERY SALE THEY DO GET WOULD BE @ PROFIT! shrink The company as a whole, invest into one of the only good profit making area's of their company along with Online, and Mobile. Market shere will not do you a d@mn good if investor's do not get their money back! the longer Sony wait's in releasing a replacement on the PS3 will only give the investor's a better reason to stick with it since right now the PS3 is still not under the $200.00 market. Handing the majority of the market share to Microsoft is not outright true , for all we know many would go to Nintendo! or Hell another platform all together, Like Samsung, or Apple of SmartTV's. Now most likely Sony is not going to do such a thing, but i would imagine they are in reduction of the company as a whole, and the TV production has been dropped by 40% and another 20% in the next two year's that's going to be 60% reduction in the number of model's they will have for retail. |
This discussion could have ended here because the bolded part is not true. Sony has to maintain a certain level of hardware sales for the console to be profitable. If they sell 1m consoles a year the hardware might be profitable but they still need to pay their workforce, provide service, pay for advertisement costs, etc. There is an aweful lot of fixed costs and Sony has to reach a certain sales volume to operate profitably.
Just google "product life cycle" and you'll realize this is wrong.
Edit: Long story short: Waiting until 2016 would be a financial disaster for Sony because they wouldn't be able to keep their operations running with only a PS3 at extremely slow sales.
