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Considering eg Riddick for xbox1 looked really great and not that much better on 360(some more effects,lines and higher resolution)people kept on buying the next gen consoles.
I think this will happen also with the next gen.
Maybe some minor 3rd party developers would have huge problems making a game that looks much better than UC3 or the last of us,but most will.Just because of 1080 full hd,high res textures,better AA and better lightning fx.
To impress the gamers with graphics most developers will avoid to use 60fps and use the power for impressive graphics,because great graphics will make more people buy new console than 60fps which most people even didn't realize.
If you compare shift 2 to GT5,GT5 looks much better just because of Higher Resolution.
Therefore I think it won't be hard for the next Gen to make people buy consoles .Justfull hd and high res textures have enough potential to look much better than the ps360 versions.

I think the problem you describe will occure when ps5/xbox4 will be released.
The ps460 graphics will look so good and have such a high standard that ps560 will need around 100x more power
to make games look much better than on ps460.