| crissindahouse said: but ipads are way cheaper so if mac+ipad would be +-0, it would be a huge decline in revenue. i don't think you can put that so easy together, it surely is a factor but not that easy in my opinion. not sure how revenue of software looks like for every sold mac or ipad but that is surely also a factor. |
You're absolutely right, per unit revenue is certainly lower for Apple, but Apple has never, ever had scale like this in the PC market. Furthermore, iPads actually enjoy better margins than Macs, at least so far. In fact, last I saw the average selling price of an iPad was around $550. It's probably lower now with the Mini, but that ASP is actually quite comparable to the ASP of a non-Apple PC vendor in the days when they still made netbooks.
Software is hard to say, since something like iWork may cost more on Mac, but I guarantee far, far more units are sold on iOS. It's the same gold rush that mobile developers are seeing. Per unit revenues are plummeting, but the scale of people actually paying for that software makes it all worthwhile.
Edit: Here's some dated information on ASPs, but it gets the point across. The ASP of PCs in 2011 was under $500:
http://www.macrumors.com/2011/10/20/nearly-all-apple-hardware-costs-more-than-the-average-pc/
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