Parmount and Universal would ultimately lose revenues if they do not support BR-D in the future. They know this; everyone knows this.
Toshiba is also not blind to the fact that there is profit to be made in producing BR-D players. As it stands now, the majority of HD DVD players that are being moved are entry level units that are currently being sold for a minimum over production cost if not at a loss due to inventory clearing. Once sub $99 units become standard, and more retail outlets announce they will not be restocking, they are officially dumping inventory.
If Toshiba starts producing BR-D players soon, at the very least, these are more profitable than standard DVD players, which have been suffering from diminishing returns as they became cheaper and cheaper.
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