Google Q4 2012 Earnings Release - Revenue: $12.9bn, Profit: $2.9bn

[famousringo]

superchunk said:

famousringo said:
Wouldn't it be nice if they decided to divulge any information about their mobile business aside from "activations?"

That's all that matters to Google. Why do you think they are investing in self driving cars? All they care about is how many people are looking at their ads. Everything else is just a tool to make that happen.

Uh-huh. 

So how much does Google make from mobile ads, anyway? How much of that is search and how much from in-app ads? How much are they spending on traffic acquisition costs for those mobile ads? How many ads are to Android devices and how many to competing platforms?

How about the costs and revenues of other services like the Play store, Wallet or Maps? 

And how much is Android development costing them?

Not even Google can simply put activations in a bank account. They're one of the most important companies in mobile right now, so why are they afraid to talk about dollars and cents? The word 'Android' doesn't even appear once in that link, and 'mobile' only ever follows on the heels of 'Motorola'.