Only select Wamart locations will carry PS Vita games now?

[Dodece]

@tarumon

Discount retailers do just as well or better then more upscale retailers when it comes to selling name brand goods at name brand prices. These retailers just see a larger cross section of consumers then more upscale retailers. The reality is that the total number of consumers who would be willing and able to buy this product. Are actually greater in number at a discount retailer then they are at a upscale retailer. The display of this product at a discounter may see five to six thousand consumers visit it in the coarse of a average day. Where as the display at a more upscale retailer may see all of two hundred visits in a day.

That means that the number of chances to sell the product is actually fairly high. The fact that it isn't selling well at all even with this benefit is kind of alarming. It means that the product is probably even performing worse in other venues, because it has a much lower chance of selling in them. Ironically the spending ability of the consumers isn't even the concern here, because Walmart routinely sells much more expensive things on a daily basis, and they don't appear to have a problem when it comes to selling more expensive gaming devices.

All of the other consoles and portables seem to be selling fine. Which is evidenced by the shelf space they are allotted. The money is obviously there, but for whatever reason nobody seems to want to buy the Vita. The problem is most definitely not the venue. Unless you are suggesting that the product should be marketed as a high end luxury good.