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HesAPooka said:
Of course you'd want to announce second. You get to see what the competition shows off, and than determine what you have to do in order to outshine them. Worst thing that could happen is if Sony shows a little bit of the ps4, and than a week later Microsoft goes all out and really out does them and kills all the Sony buzz.

conversely, these systems are likely to be similar in specs, games, OS features.   announcing second could blunt the announcement and make it look "me too".