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Toshiba set to release a Blu-Ray player?

1080living.com has learned through sources in the distribution and retail business that the buzz is  Toshiba already has a Blu-Ray player in the works ready for production for  a  September 08 release but now this has been pushed up to a July 08 release with recent events in the industry.

This would make sense as Toshiba is a major electronics giant and supporting Blu-Ray will only benefit the company in the long run. Toshiba is currently liquidating HD-DVD players for as little as $90.00 which many analyst consider to be under their cost but as demand dries up Toshiba is trying to cash in on last minute consumers that will be swayed by price alone.

One source cited 2 players are in the works with a price target of $250 and $350.00.

 

Not a surprise at all. Toshiba makes good electronics and it'll be nice to see them join in the blu-ray push. Its been over for awhile, they're just trying to soften the blow, sell inventory, AND give themselves time to react and enter the blu-ray market.

I also wouldn't be surprised if they come in at low price points. They realize they have some catching up to do. And a large, relatively untapped market to try to grab ahold of.



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