The company has more laughs in this semiconductor market is Intel.
- Better tech (3-D Tri-Gate)
- Better process (less "bad" chips)
- Cheaper process (22nm)
- In house production (no third costs)
I think the most expensive CPU from Intel costs less than $30 to be manufactured in 22nm, 300mm wafer and the final producted is sold by $300-900... so the company have a lot of money to spent in R&D and the company always continue way ahead any other in semiconductor process.
And the AMD tried to follow that pace for a while and nearly bankrupted .
No one match Intel in terms of manufacture costs.
The Atom should cost less than $5 for Intel... maybe $1 each chip.