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enditall727 said:
oh and does anybody know how high R&D costs are? i read somewhere that it costed Sony like $170 to make the Vita but R&D supposedly drove it up to costing $310 when it was all said and done(when it was in retailers hands)

resulting in them losing $60 each Vita sale at launch being that its retail price was $250

yea, people very often totally neglect R&D, marketing and shipping costs aswell as retailer cut, taxes (import/sales)  and assemble costs when discussing whether or not a system is "profitable"

they just toss together certain components (sometimes even just raw materials) and expect that to magically form a device that is available at retailers