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First off, MS to date has sold more worldwide than PS3, although eventually that might change.

Secondly, MS since 2010 has very aggressively gone after Wii's casual market with Kinect. Unlike Sony who positioned Move more for the core.

Third: Americans like FPS moreso than Europeans/Asians and Xbox was the console that really brought FPS to consoles in a big way and 360 continued that. I believe CoD sells better on 360 in Europe too. But action games sell better on PS3. This gen it's all about the FPS though so that benefits 360 more, especially in NA.

Forth: Regarding sticking to Wii is only true for core gamers, not the Wii's large casual base - which is why Just Dance 4 is still selling strongest on Wii (and not 360/PS3 despite having superior controls)