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I actually think Nintendo didn't market the Wii U with full force like they have done with other consoles before. This is because they probably didn't want to create a huge demand and fall short of supply, which I believe was the case for the Wii. They probably thought that all the hardcore Nintendo fans would buy out the first batch of consoles they shipped. What they probably didn't expect was that the console would fall so far behind expectations and not even the hardcore fans buying it in droves.

So I think they are going to start to crank up the marketing on the Wii U soon enough and deliver the message of what the console actually is. Plus some games to go with it as well.