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It's an 20/80 rule
20% has high-end Desktops
80% has med-end to low-end Desktops/ Laptops

Most popular games are not very power consuming:

190,786 223,423 Dota 2
76,073 82,166 Football Manager 2013
58,174 63,989 Counter-Strike
49,567 70,271 Team Fortress 2
39,152 46,056 Counter-Strike: Source
38,767 44,265 Call of Duty: Black Ops II - Multiplayer
34,648 50,717 The Elder Scrolls V: Skyrim
32,861 50,635 Sid Meier's Civilization V
26,867 29,060 Counter-Strike: Global Offensive
19,259 27,586 Borderlands 2

http://store.steampowered.com/stats/

Seeing Football Manager 2013 on top would be interesting for Fifa players on consoles to have best of both worlds since Steambox will come with a dedicated controller.

To me the biggest benefit is not having to buy an expensive desktop instead I'll get a cheap laptop/tablet and a steambox.