Really, they gotta go with Infinity or they are stupid. Look at the Infinity symbol. Universally recognizable, and it even has a little "X" in the middle of it. They can just use the symbol or call it The Infinity for short. Then, they can gradually get away from the words "Xbox" entirely. The Xbox brand is strong but it's the byproduct of 90's "XTreme" thinking that probably should have died out by the time the original Xbox was released.
Infinity. Sleek, sexy, and it has two holes for my penis. Just like a woman.








