VGKing said:
Nem said:
VGKing said:
Nem said:
VGKing said:
Nem said:
If Sony doesnt release the Ps4 this year and Microsoft releases the 720, its game over for them. They have no choice here. Its either release this year or face bankrupcy. |
NOPE.
I hope you were being sarcastic because if you really belive that you should probably seriously re-read that and see how ridiculous it sounds.
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It doesnt sound ridiculous at all. Sony is in a difficult situation, and the PS3 did not have an easy first 5 years. With the Wii U dominating Japan and with Microsoft dominating the US, both unopposed for one year will leave Sony in a difficult situation in the market.
I dont know if you've been hiding under a rock, but Sony's credit rating has been cut to trash. This means that just to pay their debts Sony is gonna incur on an interest rate that should be about the 10% by now. That is a really difficult situation and why the Vita has not received a price cut. Sony needs money fast, they cannot afford any more mishaps or delays. If the PS4 fails to be competitive quickly, Sony will lose even more investor support since the Playstation is their most valuable brand at the moment. If that brand falters, theres nothing else preventing Sony from sinking like the Titanic.
If its any confort, i do wish that doesnt happen as i'd like to get a PS4 next gen. Believe me, Sony doesnt want to wait until next year.
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Not sure if serious.....if a delayed PS3 release at $600 didn't destroy the Playstation brand, nothing will.
Yes, a delayed PS4 will make it an uphill battle in the 8th generation of consoles but Sony isn't only in the video games market. A failed PS4 released wouldn't bankrupt the company. That is just ridiculous.
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What makes you think the Playstation brand didnt lose value with the Ps3? It most certainly did.
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You mean marketshare? I never denied that it lost marketshare.
Look at PS3 now. It was the best selling console the last 2 years. The Playstation brand isn't in any danger and it will start off next-gen with more brand power than the Wii U did and more than the Xbox 720 will.
PS3 will go out with a bang, not a whimper.
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No, its not the same as market share.
I will pull out a definition for you:
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value" or "brand recognition".
Its basically the potencial of revenue generation investors believe the company to have by itself or wich a specific line of products that has its own brand.
Before the PS3, Playstation was a brand of unrivaled sucess due to the PSone and PS2 dominating their respective markets. When the PS3 failed to do that, that solid reputation was lost and the Playstation brand is no longer the "invicible" brand it once was. The PS3 proved that Playstation can lose, and thus its a higher risk. The playstation brand is not the synomn of as much profitability and earning as it was in the past. That is why its not worth as much as it used to (even though its now Sony's most valuable brand).
To complete the tought though, its through that brand recognition that investors can choose to lend money to Sony, because that brand is evaluated as worth X ammount of money and factored in on the chances that the investers will actually get their money back.
