Last year Sony bundled PS3s with every single large-ish game:
Gundam Mousou
Hot Shots Golf 3
Sangoku Mousou 5
& already has DMC 4 bundle this year.
For comparison, the X360 had 1 bundle last year with Trusty Bell. It also did have an exclusive Lost Odyssey bundle, but that was just with 1 store.
Back from the dead, I'm afraid.