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Wii has a pack-in game and no need to purchase a memory card, so the price is comparable to past Nintendo systems. I'll admit that it's still expensive relative to past consoles, considering the technology they used. That's the result of a shift in strategy for Nintendo to what they have always done with their handhelds, which is to make money on the hardware right from the start. Nintendo is in an amazing position right now with the Wii. Not only do they have the best selling console in every major market, but they have achieved that position without subsidizing the hardware. I don't know if the Wii will end up being the best selling console of all time (probably not) but I'd bet money that it will end up being the most profitable.