I'd like to comment on Sony's quote that they "never been first or cheapest". Am I the only one who thinks that quote is quite wrong?
PlayStation: It was released around same day as the Sega Saturn (except for USA where Sega did that dumb surprise launch, but it helped Sony more than it hurt). PlayStation was cheaper than the Saturn; cheaper or around same price as Nintendo 64 (but Nintendo 64 had way more expensive games). Panasonic 3DO failed due to higher price, Atari Jaguar the same. So the Sony PlayStation was in fact pretty much the cheapest around, and released really early into the gen.
PlayStation 2: The Dreamcast released first but everyone was counting Sega out of the race already. PS2 hype alone killed the Dreamcast. So if we remove Dreamcast of the equation, what does it leave us with? PS2, Xbox and GameCube. I'm pretty sure that out of these contenders, PS2 was cheaper and released first.
PlayStation 3: Released late, most expensive. I don't think I need to comment here how it did against the cheapest competitors.
See a pattern? They might not think they were "cheapest or first to release", but everytime they were closest to first to realease, or closest to cheapest, they won. They lost when they changed it with the PS3.
Thus I think Sony should try their hardest to make the PlayStation 4 more affordable than the competition, and bring it out fast!
