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Issun said:
wiifm said:
Issun said:
@Rath, Devilstation, erikers
Die GfK deckt mit ihren Zahlen zum Konsolenmarkt gut 80 Prozent aller Vertriebskanäle ab. Die tatsächlichen Verkäufe liegen daher etwas höher.

This doesnt mean that they left out the missing 20 percent but most likely scaled their numbers based on their 80%

 

 

I have a strange feeling you do not speak German.

 


The quote you mentioned could make you believe that they just left out the 20 percent but do you really think that if they do a poll on 80 of 100 stores they give you the numbers for the 80 stores ? The way it is written just looks like the writer wants to make the numbers look brighter ....

Check out http://www.media-control.de/glossar.html#marktabdeckung if you want to know what they are talking about when it comes to market coverage. That "Die tatsächlichen Verkäufe liegen daher etwas höher." is no quote from Gfk but some made up bias by the author for sure.