Issun said:
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The quote you mentioned could make you believe that they just left out the 20 percent but do you really think that if they do a poll on 80 of 100 stores they give you the numbers for the 80 stores ? The way it is written just looks like the writer wants to make the numbers look brighter ....
Check out http://www.media-control.de/glossar.html#marktabdeckung if you want to know what they are talking about when it comes to market coverage. That "Die tatsächlichen Verkäufe liegen daher etwas höher." is no quote from Gfk but some made up bias by the author for sure.







