By using this site, you agree to our Privacy Policy and our Terms of Use. Close
NJ5 said:
Even if their numbers are only for 80% of the retailers, it doesn't mean they correspond to 80% of the total sales. The retailers they don't track might be much smaller than the other ones. They might also be bigger, the point is that we don't know which one's the case.

Yes, we don't know, but what we know for sure, that they are higher than GfK present, so if numbers are higher, why ioi lowered them? I think ioi jump to conclusion that GfK present 100 % of retailers, just like (probably) everyone else on this site.