Can Wonderbook keep growing?

[Alby_da_Wolf]

adriane23 said:

Nsanity said:
People seem to be forgetting about the massive advertising that this has been getting.

What massive advertising? I didn't see one advertisement for Wonderbook. Maybe it was only advertised heavily in the UK?

I saw almost no ads on TV, a few on magazines and websites, but a lot in stores, with dedicated additional sponsorised cardboard shelves for it and the demo PS3s running it in the days they weren't running FIFA or other best sellers in EU. Also, now that clearance sales started, the cheapest PS3 available at MediaWorld (local name of MediaMarkt, biggest EU chain of electronics and household appliances  stores) is the Wonderbook bundle. With little TV and press advertising and intensive one only in stores, I'd define it targeted marketing, not massive.